Vans Glorietta Flagship Store Launch
13 November, 2022
TALI launched Vans Philippines’ first localized flagship store in Glorietta 3, Makati with Lee Caces’ Bakunawa digital mural.
Philippines’ First Localized Vans Flagship Store
Vans’ Glorietta store opening and produced a dynamic launch event through PR and event management efforts. We invited several influencers and media partners to join Vans with this new milestone.
Behind-the-scenes with Lee Caces, the first-ever Filipino artist that Vans collaborated with talked about the inception of his digital artwork.
Bakunawa in the city that never sleeps
The digital mural “Bakunawa” draws inspiration from Filipino mythology as the bakunawa (serpent-like dragon) cascades towards an abstract cityscape filled with skaters, BMX riders, and skaters. As the bakunawa draws closer to the moon, vibrant flora and fauna engulf the space around it.
Filipino Mythology meets Vans
Creative energy filled the new store throughout the event program, enabling our guests to enjoy great music, take commemorative shots at the Vans’ photo booth, and celebrate the artistry of Lee Caces and his Bakunawa mural.
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About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans. In the Philippines, Vans has over 150 stores nationwide including owned, wholesale, concession, and e-commerce.
The Vans brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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