Vans x One Piece Collection Launch
13 November, 2022
Vans’ Glorietta Store build on the hype and released the new One Piece collection during the store opening event
All Aboard!
The Vans x One Piece collection follows the adventures of Monkey D. Luffy and his crew to find the One Piece and fans can now rewind the stories through this release. Highlighting the lineup is the Vans’ classic Sk8-Hi Punk Hazard featuring a 360 degree graphic that wraps from the lateral side of the shoe, representing the fire side of the island, to the medial side representing the frozen side. Each Straw Hat Crew the shoe has dressed up in iconic Vans checkerboard patterns.
To capture the spirit of the anime, we encouraged guests to dress up in their best One Piece-inspired attire. One Piece Philippines community members showed up as their favorite characters from the show, while cosplayer Cholo Tolentino hosted the event program as Monkey D. Luffy.
A experience to be treasured
By providing exceptional experiences that they can treasure forever, we were able to meet our audience right where they are.
We drove more engagement and conversions to the collection by hosting a digital promo with the One Piece Philippines Facebook page. Many followers shared their excitement about the collection and expressed their interest in having other One Piece-inspired apparel.
Related Press
SPOT.PH
Raise your hands if you've kept as loyal to the adventure anime One Piece as the Straw Hat Crew to Monkey D. Luffy has. You might be the most loyal one of them all, from its first-ever episode in 1999 to over 1000 episodes and counting—because, yup, it is still happening. No complaints here. Chances are you've been sailing alongside Luffy on his quest to find the ultimate, legendary treasure touted as the One Piece to become the Pirate King. Well, we're here to direct you to another piece, but not quite the one Luffy and his crew has been looking for. We're talking about a pair of shoes from another treasure trove that is the Vans x One Piece limited-edition collection. All hands on deck!
Be the King of Sneakers With This One Piece Pair From Vans →
THE FANBOY SEO
Here's a look at the One Piece x Vans Collection with three different pairs with different designs as well as a jacket.
UNGEEK
Vans has just revealed that the new One Piece x Vans collab is coming to the Philippines soon, and it features Straw Hat-inspired sneakers.
The One Piece x Vans collab is launching in the Philippines soon →
Campaign Results
1.45
TOTAL AD VALUE
1.43M
COMMUNITY ENGAGEMENT
30
KOL & MEDIA GUESTS
1.44M
TOTAL VIEWS
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans. In the Philippines, Vans has over 150 stores nationwide including owned, wholesale, concession, and e-commerce.
The Vans brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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