Vans x Pretty Guardian Sailor Moon Collection Launch
15 June, 2022
TALI kicked off the launch of Vans x Pretty Guardian Sailor Moon with a special event held at the Vans Glorietta Store in Makati, Philippines.
Moon, Prism, Skate!
Vans and Pretty Guardian Sailor Moon team up for a special collaboration inspired by the beloved tales of love, justice and friendship from the legendary anime. The action-packed collection of footwear, apparel and accessories capture the stories of Sailor Moon and the Sailor Guardians across iconic Vans styles.
TALI conceptualized the event from the ground up — from creating the event program and presentation to inviting key attendees during the launch. We invited the press, influencers, and the Facebook community group, Sailor Moon Philippines, to be among the first to see the moon-powered collection up close.
An Off the Wall Magical Transformation
Cosplayers Roxanne Kho and Cholo Tolentino dressed as their favorite Sailor Moon characters and welcomed the attendees. Guests also enjoyed taking IG-worthy photos with our Sailor Moon photo wall installation.
To complete the Sailor Moon experience, we conducted a styling session with Gee Jocson, who gave guests tips on how to style their new Vans x Pretty Guardian Sailor Moon shoes and apparel.
A Very Moonie Community
We collaborated with the Facebook community group, Sailor Moon Philippines to host an offline-to-online promo that encouraged Sailor Moon fans to take a photo with the Vans x Sailor Moon store window.
With the help of this collaboration, we engaged the collection’s core target audience and fostered a brand affinity for Vans. Anime fans are known merchandise lovers, and moonies are no different when it comes to dressing up in apparel featuring their favorite superheroines and feline friends.
Related Press
The classic, legendary anime Sailor Moon makes up a good bit of everyone’s childhood. Remember catching an episode or two when class suddenly gets canceled due to heavy rainfall and you're pretty much obsessing over the (super long) transformations of all the Sailor Moon guardians?
MANILA BULLETIN
Filipinos are big lovers of Japanese culture. Whether it is food, manga, and even skincare, we can’t help but fell head over heels for anything that comes from our Asian neighbor. Another thing we’re obsessed about is anime, and one of the series that tops Filipino ‘90s kids’ favorites is “Sailor Moon.”
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About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans. In the Philippines, Vans has over 150 stores nationwide including owned, wholesale, concession, and e-commerce.
The Vans brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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