Embassy of Sweden
Moving Forward Together
2022 - The Embassy of Sweden in Manila celebrated the 75 years of Sweden and Philippine bilateral partnership in culture, trade, and political work.
To help commemorate this special milestone, TALI crafted Moving Forward Together, a year-long digital communications and branding campaign with the Embassy of Sweden in Manila to showcase the ever-growing Filipino and Swedish connections.
we designed a key visual using Sweden’s distinct flag colors. We also included icons representing social issues that the Philippines and Sweden have always worked on — climate justice, sustainability, gender equality, arts and culture, and trade and politics.
A country of movements
The campaign began with an online video message from Swedish Minister of Foreign Affairs Ann Linde commemorating 75 years of bilateral relationship.
#TeamSweden
Sweden has always prided itself as an innovative, inclusive, and forward-thinking society. Since the country established diplomatic relations with the Philippines in 1947, Sweden has always prioritized increasing cooperation with the Philippines by giving aid and sharing information to promote gender inclusivity, environment sustainability, research, and culture, among many others. The challenge was for our creative team to highlight these across the Embassy of Sweden’s social media channels.
Sweden’s National Day
To celebrate Swedish National Day last June 6, 2022, we dressed the iconic SM Mall of Asia Globe in Swedish colors of blue and yellow. This move helped us increase awareness about the Embassy of Sweden’s 75th anniversary campaign
The Moving Forward Together campaign boosted awareness of the Embassy of Sweden’s core mission by educating many Filipinos about Sweden’s innovation, sustainability, and corporate social responsibility efforts. With our commitment to promoting sustainability, empowerment, and inclusivity as part of our company’s core values, TALI is proud to continue moving forward together with the Embassy of Sweden.