Guess Philippines’ Okada Manila Opening
December 2022 - Guess Philippines opens their newest store in Okada Manila, located right at the heart of Manila’s entertainment capital.
Our Challenge
To create buzz about GUESS’ newest store opening last December 1, 2022, TALI invited influencers and media partners to introduce them to a premier shopping experience.
#LoveGuessPH
GUESS Okada store kicked off its launch with an introduction from Maureen Stamati (Head of Marketing, GUESS Philippines) and Nerrisa Tosoro (Chief Executive Officer, GUESS Philippines), who introduced our guests to the unique layout of the Okada store — open shelves and racks for easy browsing and photo-friendly backdrops for #OOTD.
Among our key attendees were Daniel Matsunaga, Daiana Menezes, Jessica Yang, Marko, Ilcic, and Gee Jocson.
Aside from free-flowing drinks and good music, we treated our guests to a special affair of personalizing their very own GUESS denim through custom embroidery. And while waiting for their custom embroidered pieces, attendees snapped some photos and flaunted their best GUESS fits through the 360-degree glam cam that we set up.
Denim is our world
Through our dynamic PR executions, we successfully drove foot traffic to the GUESS Okada Store and strengthened GUESS’ image as the premium brand for all things denim and trendy.
Related Press
WONDER PH
Well-loved denim brand GUESS kicks off December by opening its newest and most premium store in OKADA Manila. The label has garnered the love of Filipino consumers for a long, long while because even 30 years after its arrival, the country’s most stylish still integrates GUESS in their looks.
PREVIEW
A good, successful fashion brand is measured by its ability to stay timeless yet stylish throughout generations. And one that comes to mind is GUESS.
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