Dickies Spring/Summer ‘21 Collection

March 2021 - For the past few years, Dickies has been under the radar with most of their brand presence being in department stores and smaller malls around the country. We rehauled its image with a brand new look and will be bringing in a tasteful edit of the clothes that will be available in market with the Spring/Summer collection.

Dickies fully commits to bringing its heritage and independent makers’ spirit back to the Philippines.

Shot on location in Metro Manila, the first editorial from the new Dickies Philippines explores an aspect of the city life that is in constant motion.

Related Press

ESQUIRE PHILIPPINES

While it initially offered clothes that were practical and utilitarian and made for the American workforce, today the brand’s appeal has expanded to a wider market—from skateboarding culture and rock star musicians to young urbanites and casual leisure wear with a fun, slightly rebellious vibe.

Dickies Is Staging a Major Comeback in the Philippines, 'Retailpocalypse' Be Damned →

MEGA MAN

Remember when we were all wearing Dickies elephant pants in the 90s? Well the brand is keeping up with the times with a collection that focuses on minimalist and easy workwear

This 90s Cult Streetwear Brand Got A Revamp And Its Now Available Online →

PURVEYR

In the Philippines, Dickies has offered a different selection of clothing done with the same attention to detail and high regard for build quality. 

Reintroducing Dickies to the Philippines →

Campaign Results

9.4M

IMPRESSIONS

8M

REACH

+30.4%

FACEBOOK FAN INCREASE

PHP 4.6M

EARNED MEDIA VALUE

Next
Next

Dickies Yours to Make Campaign