The Home You Built
To our esteemed colleagues, partners, friends, and family. Thank you for coming.
Look around you. This is us. This is a reflection of how far we’ve come. This is us because of all of you — and your trust in us.
In the last three years, we’ve grown from working in our own living rooms to inside a food court. Our clothes smelled of Korean fried chicken and Nasi Lemak, but in that little space, we were able to hone in on what the company and our clients needed.
Thank you, Pioneer Street Market, for being our first home that incubated our young talents.
Now, we are finally in our own space in Antel Global Corporate Center in the heart of Mandaluyong. I’m glad you can come to celebrate with us as we open the office and join us in this new milestone. With this new space, TALI is now ready to grow further, create better services, and handle bigger tasks. I hope the move to this bigger space will foster team collaborations that build culture and drive personal growth.
Tali Wrapped 2023
I want to thank our clients who continuously support all our endeavors.
Just in our last year alone, we increased Vans Philippines’ Instagram reach by 70% and a 12.8% increase on Facebook through localized projects that embody Filipino creativity via the global-led Off The Wall campaign. This led to an increase of content interactions by 10% on Facebook and a 100% increase on their Instagram page with 100% link clicks.
Our #THISISOFFTHEWALL Campaign launch at Kondwi generated a total of 6.2M mileage from influencers and 25M mileage from publications.
Truly an unforgettable experience, we set up a camp featuring Guess Originals’ Spring 2023 collection in Wanderland.
Moreover, we helped launch two significant collections for Guess Philippines: The Fall Collection 2023 party, which generated about 103 Instagram stories from our ambassadors and influencers that led to an estimated 300k Instagram reach and 213k total Instagram story views, and the Chill Easy Yoga Party event last November for Guess Activewear that drew in at least 508k total views and reached at least 254k people on Instagram.
In our first year with TALI, Albatross increased its total engagement on Facebook by 95.21% and its mentions by 1027% compared to 2022.
With Babyflo, we engaged 300 moms to talk about the brands and the products, spreading to more than 1000 posts on social media organically.
Moving into 2024
Because innovation is in our name, this 2024, we’re looking forward to building our in-house tools further to provide insightful data through TALINO, our social intelligence service, and grow our e-commerce services through TALAS. All of these are possible because of your support: our colleagues, partners, friends, and family.
To this, I would like to welcome you to TALI’s new office — our new home.
The home we built.
Welcome.
